A regional manager at Sears compares customer satisfaction ratings (1, 2, 3, or 4 stars) at the
Question:
A regional manager at Sears compares customer satisfaction ratings (1, 2, 3, or 4 stars) at the company’s Media,
Pennsylvania, store (M); Exton, Pennsylvania, store (E);
and Darby, Pennsylvania, store (D). The following table shows these data from 50 customers, which can also be found in the Excel file Sears ratings.xlsx.
Store Rating Store Rating Store Rating M 3 M 2 E 1 D 4 M 3 E 2 E 3 D 3 M 3 M 2 E 3 D 3 E 3 E 2 M 2 M 1 D 3 M 4 D 4 D 2 E 3 E 2 D 4 E 3 D 3 E 3 E 1
Store Rating Store Rating Store Rating M 4 M 1 E 3 E 4 M 2 D 2 M 2 M 3 M 1 E 4 M 3 D 4 D 3 D 4 M 2 M 2 D 3 E 4 Store Rating Store Rating Store Rating D 4 M 2 M 3 M 3 D 4 Develop a contingency table for these data. What conclusions can be drawn about the store location and customer satisfaction?
AppendixLO1
Step by Step Answer: