As part of the study underlying Example 26.1, each customer took a test that measures willingness to
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As part of the study underlying Example 26.1, each customer took a test that measures willingness to believe claims, producing a numerical score called Gullible. If the customers had not been randomly assigned, an analyst planned to fit the regression model
Credibility = β0 + β1D(Plausible) + β2 D(Stretch) + β2 D(Outrageous) + β3 Gullible + ε
Why would this regression be better than the ANOVA regression used in Example 26.1?
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Related Book For
Statistics For Business Decision Making And Analysis
ISBN: 9780134497167
3rd Edition
Authors: Robert A. Stine, Dean Foster
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