Museum management. What criteria do museums use to evaluate their performance? In a worldwide survey reported in Museum Management and Curatorship

(June 2010), managers of 30 leading museums of contemporary art were asked to provide the performance measure used most often. The data are provided in the table on p. 70. The researcher concluded that “there is a large amount of variation within the museum community with regard to… performance measurement and evaluation.” Do you agree? Use a graph to support your conclusion.

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Museum Performance Museum Performance Number Measure Number Measure 11 123456 6789012 Total visitors 16 Paying visitors Paying visitors 17 Total visitors Funds raised 18 Big shows Big shows 19 Big shows Funds raised 20 Total visitors Total visitors 21 Funds raised Total visitors 22 Big shows 23 Total visitors Members Members 24 Funds raised 25 Funds raised 26 Members 27 Paying visitors Big shows Funds raised Members 13 Big shows 28 Total visitors 14 Paying visitors 29 Funds raised 15 Paying visitors 30 Total visitors