The survey described in Exercise 21 also investigated the customers’ emphasis on Quality by asking them to respond to the statement, “For the same amount of money, I will generally buy one good item rather than several of lower price and quality.” Using the same definitions for Shopping Frequency as in that exercise, the calculations yielded the following table. Test an appropriate hypothesis for the relationship between a customer’s emphasis on Quality and the Shopping Frequency at this department store.

a) Select the appropriate procedure.

b) Check the assumptions.

c) State the hypotheses.

d) Test an appropriate hypothesis and state your results.

e) Interpret the meaning of the results and state a conclusion.

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Counts Moderately Disagree Disagree/Agree Agree Total Never/Hardly Ever 15 97 160 272 1-2 Times/Yr 28 107 94 229 3-5 Times/Yr 30 90 85 205 35 140 119 294 25 Times/Yr Total 108 434 458 1000