Xr12-124 A new credit card company is investigating various market segments to determine whether it is profitable

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Xr12-124 A new credit card company is investigating various market segments to determine whether it is profitable to direct its advertising specifically at each one. One market segment is composed of Hispanic people. The latest census indicates that there are 30,085,000 Hispanic adults (18 and older)

in the United States (Source: Statistical Abstract of the United States, 2009, Table 8). A survey of 475 Hispanics asked each one how he or she usually pays for product purchases. The responses are 1. Cash 2. Check 3. Visa 4. MasterCard 5. Other credit card Estimate with 95% confidence the number of Hispanics in the United States who usually pay by credit card.

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Statistics For Management And Economics

ISBN: 9781133420774

9th Edition

Authors: Gerald Keller, Kenneth C Louden

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