Xr13-145 Pass the Lotion, a long-running television commercial for Special K cereal, features a flabby sunbather who

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Xr13-145 “Pass the Lotion,” a long-running television commercial for Special K cereal, features a flabby sunbather who asks his wife to smear sun lotion on his back. A random sample of Special K customers and a random sample of people who do not buy Special K were asked to indicate whether they liked (code  1)

or disliked (code  2) the ad. Can we infer that Special K buyers like the ad more than nonbuyers?

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Statistics For Management And Economics

ISBN: 9781133420774

9th Edition

Authors: Gerald Keller, Kenneth C Louden

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