Xr13-146 Refer to Exercise 13.145. The respondents were also asked whether they thought the ad would be

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Xr13-146 Refer to Exercise 13.145. The respondents were also asked whether they thought the ad would be effective in selling the product. The responses (1 

Yes and 2  No) were recorded. Can we infer that Special K buyers are more likely to respond yes than nonbuyers?

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Statistics For Management And Economics

ISBN: 9781133420774

9th Edition

Authors: Gerald Keller, Kenneth C Louden

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