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business
strategic management

Questions and Answers of Strategic Management

Provide an example from your own personal or work experience that illustrates a marketing initiative that enhanced an organization’s reputation.
Does the diversity of a healthcare organization’s staff have any impact on the success of a healthcare marketing plan?
Outline a general strategic healthcare marketing plan that is appropriate for CMC.
CMC is experiencing declining inpatient and outpatient volumes. Develop a list of five marketing initiatives to improve clinical workload.
Who should be involved in developing the CMC marketing plan, and at what point in the planning process should you consult them?
How will you know your healthcare marketing plan is a success?
Discuss some ways a social marketing plan could be used to generate support for a healthcare quality issue. Choose one of the following common issues (or write about one you are passionate about):
discuss political, business, and ethical issues related to the growth in the US healthcare system.
➤discuss the structures and governance of for-profit and not-for-profit healthcare systems;
describe the key factors that affect organizational strategy and performance among healthcare systems;
diagnose the differences in organizational culture between for-profit and not-for-profit healthcare systems; and
relate the concept of healthcare consolidation to the development, assessment, and redesign of healthcare systems.
Evaluate the statement that an integrated delivery system (IDS) is the wave of the future and is critical to future organizational success.
Identify the largest for-profit and not-for-profit health systems in the United States.Provide specific information about each, including the number of hospitals, the number of employees, and total
Would developing an IDS allow Coastal Medical Center (CMC) to improve the efficiency and quality of its healthcare services?
Name five areas in which CMC has some components of an IDS already in place.Next, develop a list of five new areas or activities that CMC could successfully integrate into a health system.
Would an IDS improve CMC’s negotiating power with managed care organizations(i.e., insurers)?
From your perspective, does CMC need to develop an IDS, or does it just need a quick fix for its operational problems?
Explain how, at a minimum, you could use vertical integration as a method to build a comprehensive health system.
Identify the factors most critical to an ACO’s future success.
What types of investments and fixed costs must go into a successful ACO?
More broadly, what do you see as the role of ACOs in the future of the US healthcare system?
assess actual strategic planning problems in healthcare and, using the various knowledge disciplines, develop comprehensive and practical solutions;
exercise business planning techniques and demonstrate skills in professional writing and verbal communication;
demonstrate a deeper understanding of the healthcare system and the management of costs, quality, and access;
make sound business decisions, and develop a strategy for change;
use critical-thinking skills and create an environment that supports innovation and an entrepreneurial spirit.
What roles do boards of directors, senior leaders, physicians, employees, and community organizations play in a healthcare organization’s strategic planning process?
Do you agree that healthcare organizations should monitor key business metrics throughout the year? Evaluate this idea and use an example from the chapter to illustrate the monitoring of
Should a healthcare organization do a community health assessment as part of its strategic planning? Why or why not?
Does the diversity of a healthcare organization’s staff have any impact on organizational performance?
Many stakeholders described the past CEO of CMC, Don Wilson, as a visionary who helped the organization grow and prosper for more than 20 years. His successor, Ron Henderson, took the organization
Of the five areas of new business initiatives to improve performance, which one should be the first priority?
How is CMC positioned relative to its competitors?
How should CMC create new and innovative approaches to community needs?
What do you see as the future of strategic planning at CMC?
analyze and address challenges in strategic planning for healthcare organizations using financial information;
create a business plan for a new service line in a healthcare organization;
assess the appropriate organizational structure, including corporate structure and scope of leadership, for a new business initiative;
understand the management of costs, quality, and access; and
make financial decisions and develop a strategy for change.
What is a healthcare business plan? What key sections does it include?
What are horizontal integration and vertical integration? How does vertical integration reflect a change of strategic direction for an organization?
Discuss the importance of financial planning in healthcare organizations. Describe several techniques used in the financial planning process.
Who should be involved in developing the healthcare business plan?
How will you know if the healthcare business plan is a success?
What is the value of the healthcare business plan for CMC’s future success?
Are the health and well-being of a population important?
How does education appear to be related to the well-being of the United States, the Dominican Republic, and Haiti?
What is the relationship of public health infrastructure to population health status?
Would you rather live in the United States, the Dominican Republic, or Haiti?
What do you think is the cause of the differences between the three countries?
Which action is not a result of the strategic planning process?a. Guidance on the prioritization of projectsb. Allocating resourcesc. Planning how to achieve key goalsd. A personal plan for achieving
Pushing past assumptions and keeping your eyes open for opportunities to serve customers are two ways to think strategically. Is this statement true or false?
Discuss the relationship between social responsibility and corporate performance AppendixLO1
Explain the concept of sustainability AppendixLO1
Conduct a stakeholder analysis AppendixLO1
Explain why people may act unethically AppendixLO1
Describe different views of ethics according to the utilitarian, individual rights, and justice approaches.AppendixLO1
How has moral relativism led to criminal activities by some employees in companies?AppendixLO1
How does a company ensure that its code of ethics is integrated into the daily decision-making process of the company and is not just a symbolic trophy or plaque hanging on the wall?AppendixLO1
What is hypercompetition? Is the outcome positive for corporations in the IT industry?AppendixLO1
What is your opinion of Apple having a code of conduct for its suppliers? What would Milton Friedman say? Contrast his view with Archie Carroll’s view.AppendixLO1
Why should a profit-making organization be socially responsible to its various stakeholders?AppendixLO1
What is stakeholder analysis? Explain the steps taken to achieve the identification and evaluation.AppendixLO1
Why do some employees of an organization behave unethically? Why is it necessary for an organization to develop employees’ ethics?AppendixLO1
explain the evolution of precision medicine in healthcare,
articulate the costs and potential rewards of incorporating genomics into an individual patient treatment program,
discuss the fundamentals of population health and how partnerships with community organizations could lead to a population health strategy,
describe technological advancements that could affect health strategies and outcomes in the future, and
analyze how innovations and disruptions of the status quo might improve operational efficiencies.
What is precision medicine? What value does it bring in a competitive market?
Why is collaboration between physicians, medical researchers, and health systems important in the development of innovative and cost-effective processes of care for predictive genomics? Provide an
Where would population health management (PHM) fit in the strategic plan of a hospital, a clinic, or an integrated system? How would you go about assessing community or population needs?
How could telemedicine be a part of a PHM model?
If CMC decides that genomics and precision medicine are an appropriate strategic planning focus, where would it go to find the human capital necessary to move forward?
How can you develop an estimate of the profitability of precision medicine at CMC?
How can CMC use PHM to improve performance?
Has someone you know experienced a treatment that incorporated precision medicine or genomics? What was this person’s experience? Would you want your genome mapped and the results shared with you?
Discuss the implementation of telemedicine and the technology required for this tool.
identify, describe, and discuss the theoretical concepts of leadership in healthcare organizations;
describe the situational and environmental factors that influence effective decision making;
compare transactional leadership with transformational leadership and discuss where each style of leadership falls on the hierarchy of leadership styles;
identify and describe personal leadership styles and their strengths;
describe, apply, and critique selected leadership skills essential to effective management of healthcare organizations;
define and describe the concepts of team building and leadership partnerships; and
analyze leadership’s role in developing a strong ethical culture and nurturing a learning organization.
Why do organizations adopt the transformational leadership model?
How do organizations use transformational leadership to manage change and achieve their goals?
In what ways are the transactional and transformational models of leadership similar? How are they different?
How might leadership ethics apply to the healthcare field? Provide examples.
Does any information in the case study suggest that CMC once embraced transformational leadership? If so, why does the medical center no longer embrace this style?
How would you describe CMC’s leadership characteristics?
Develop a plan or process by which transformational leadership might be implemented at CMC.
Assess the level of leadership ethics currently in place at CMC. Address any problems you see and propose potential solutions.
Individually, spend ten minutes writing down the names of five outstanding leaders in history. They could be religious, political, military leaders, and so on. Below each leader’s name, write the
In your group, discuss these traits, and identify the leaders who exhibited transformational leadership skills. Does the issue of ethical values come up in the discussion of any of the leaders?
What leadership traits do you possess? What traits would you like to develop further?
understand the concept of healthcare information, including how it is collected, stored, accessed, and used;
communicate technical concepts about health information systems in a language that can be understood by healthcare staff;

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