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strategic marketing

Questions and Answers of Strategic Marketing

2.15 What is Konica Minolta’s mission?Konica Minolta has been in business since 1873. For decades, it was a successful photo company selling cameras, equipment and supplies primarily to final
2.14 Which company is doing better overall and with respect to marketing? Explain. (AACSB: Communication; Analytic reasoning; Reflective thinking)Appendix 2 discusses other marketing profitability
2.13 Calculate marketing return on sales and marketing ROI for both companies, as described in Appendix2. (AACSB:Communication; Analytic thinking)Appendix 2 discusses other marketing
2.12 From an ethics standpoint, discuss Chipotle’s focus on sourcing non-GMO food products versus attention to food safety. The company’s oversights in food safety resulted in numerous customers
2.11 Has Chipotle’s focus on eliminating GMOs created value for its customers? Defend this market strategy. (AACSB:Communication; Ethical reasoning)In early 2014, US restaurant chain Chipotle
2.10 Create a new mission statement for Google/Alphabet that will take it through the rest of this century. (AACSB:Communication; Reflective thinking)Founded in 1998 as an internet search engine,
2.9 Conduct research on Google/Alphabet to learn more about its products and services. Some say the time has come for Google to create a new mission statement. Do you agree?Explain. (AACSB:
2.8 Create a mission statement for a non-profit organisation you would be interested in starting. Have another student evaluate your mission statement while you evaluate the other student’s
2.7 Examine Starbucks and determine how its marketers have positioned the company relative to the competition.How has Starbucks used differentiation to create customer value? (AACSB: Communication)
2.6 As a student you have individual experiences with your college or university. These may include managing the application process, enrolling, orientation, choosing a major, setting schedules and
2.5 Why must marketers practise marketing control, and how is it done? (AACSB: Communication)
2.4 Discuss the elements of the integrated marketing mix.Explain how marketers use these tools to position products and services. (AACSB: Communication; Reflective thinking)
2.3 Describe the differences between a value chain and a value delivery network. (AACSB: Communication; Reflective thinking)
2.2 Name and define the four product/market growth strategies in the product/market expansion grid.Providean example of a company implementing eachstrategy. (AACSB: Communication; Reflective
2.1 Define strategic planning and briefly describe the four steps that lead managers and the firm through the strategic planning process. Discuss the role marketing plays in this process. (AACSB:
1.16 In view of the stiff competition in the UK retail sector, suggest various ways by which Argos could continue to provide better value to its customers.One of the biggest news items in the UK
1.16 What are the key actions taken by Argos that show that the organisation is following the changing marketing landscape?One of the biggest news items in the UK retail sector recently was the
1.16 To what extent would you agree with the claim that Argos’s marketing management orientation is a marketing concept?Justify your standpoint with relevant points from the case study.One of the
1.16 How is the concept of share of customer illustrated in the case study?One of the biggest news items in the UK retail sector recently was the €1.57 billion acquisition of Home Retail Group, the
1.16 To what extent do you think the acquisition of Argos by Sainsbury’s resulted in delivering superior value to customers?One of the biggest news items in the UK retail sector recently was the
1.16 How does Eskimo Joe’s build long-term customer relationships?Since 1975, Eskimo Joe’s has been a popular watering hole in Stillwater, Oklahoma. Through word of mouth and a popular logo
1.15 What is Eskimo Joe’s value proposition? How does its value proposition relate to its market offering?Since 1975, Eskimo Joe’s has been a popular watering hole in Stillwater, Oklahoma.
1.14 After viewing the video featuring Eskimo Joe’s, answer the following questions:Since 1975, Eskimo Joe’s has been a popular watering hole in Stillwater, Oklahoma. Through word of mouth and a
1.13 Assume that a customer shops at a local grocery store, spending an average of $200 a week and resulting in a retailer profit of €10 each week from this customer.Assuming the shopper visits the
1.12 Discuss other examples of marketers using data collection to sell products. Is this ethical? (AACSB: Communication;Ethical reasoning)Every parents’ fear when they put an infant to sleep is
1.11 Is it right for marketers to track consumer purchases?Should consumers be concerned with what information is being used? (AACSB: Communication; Ethical reasoning;Reflective thinking)Every
1.10 Create a real-time marketing campaign for a product or service of your choice to create customer engagement using online, mobile and social media. How would you measure the success of your
1.9 Real-time marketing is a shift for traditional marketers who can now digitally link brands to important moments in customers’ lives. Explain how real-time marketing was used in the Ice Bucket
1.8 Search the internet for salary information regarding jobs in the marketing industry using www.glassdoor.com, www.payscale.com, or a similar website. Choose five different jobs in marketing. For
1.7 Go to a company’s, organisation’s or specific brand’s website that has a link to Facebook, Google+, YouTube, Twitter and/or Pinterest. Click on the links and describe how that company is
1.6 Select a publicly traded company and research how much was spent on marketing activities in the most recent year of available data. What percentage of sales do marketing expenditures represent
1.5 Explain the growing importance of digital and social media marketing. (AACSB: Communication; Reflective thinking)
1.4 Discuss the concept of customer satisfaction.How do customer relationship management and customer-perceived value affect customer satisfaction?(AACSB: Communication; Reflective thinking)
1.3 Describe the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy. (AACSB:Communication; Reflective thinking)
1.2 What is a market offering? Give a recent example of a market offering that has satisfied your need or want.(AACSB: Communication; Reflective thinking)
1.1 Define marketing and outline the steps in the marketing process. (AACSB: Communication)
1.. Appreciate the special issues associated with using a joint venture to structure a strategic alliance
1.. Discuss how to limit the risks associated with internal new ventures, acquisitions, and strategic alliances
1.. Review the advantages and risks of implementing strategy through internal new ventures, acquisitions, and strategic alliances
1.. Appreciate the need to analyze a company’s set of businesses from a portfolio of competences perspective
1.. Understand the main steps involved in the strategic change process
1.. Explain the nature and functions of strategic control systems
1.. Discuss the importance of integration and the relationship between differentiation and integration
1.. Distinguish between vertical and horizontal differentiation
1.. Explain the building blocks of organization structure
1.. Discuss how organizational strategy is implemented through organization structure
1.. Appreciate the competitive positioning issues involved in fragmented and growing, mature, and declining industry environments
1.. Differentiate between the principal kinds of generic business-level strategies and appreciate their advantages and disadvantages
1.. Discuss the nature of competitive positioning in reference to the three main factors that underlie the choice of a successful business-level strategy
1.. Explain the pros and cons of different modes for entering foreign markets
1.. Review the different strategies that companies use to compete in the global marketplace
1.. Discuss firms’ motives for expanding internationally
1.. Understand the process of globalization and how it impacts a company’s strategy
1.. Understand why restructuring a company is often necessary and discuss the pros and cons of the strategies a company can adopt to exit businesses and industries
1.. Appreciate the conditions under which a company can create more value through diversification and why there is a limit to successful diversification
1.. Explain the conditions under which a company is likely to pursue vertical integration as a means to strengthen its position in its core industry
1.. Discuss the arguments for and against concentrating a company’s resources and competing in just one industry
1.. Show how trends in the macroenvironment can shape the nature of competition in an industry
1.. Discuss how industries evolve over time, with reference to the industry life cycle model
1.. Explore the concept of strategic groups and illustrate its implications for industry analysis
1.. Review the main technique used to analyze competition in an industry environment, the five forces model
1.. Explain the nature of distinctive competences
1.. Explore how functional level strategies can be used to build superior efficiency, quality, innovation, and customer responsiveness
1.. Discuss the concept of the value chain
1.. Identify and explore the roles of efficiency, quality, innovation, and customer responsiveness in building and maintaining a competitive advantage
1.. Discuss the source of competitive advantage
1.. Discuss how managers can ensure that the strategic decisions they make are consistent with good ethical principles
1.. Review the causes of poor business ethics
1.. Explain the role played by corporate governance mechanisms in the management of a company
1.. Discuss the components of a corporate mission statement
1.. Explain why managers need to take stakeholder claims into account
1.. Discuss the role played by strategic leaders in the strategy-making process
1.. Outline the cognitive biases that might lead to poor strategic decisions, and explain how these biases can be overcome
1.. Discuss the main pitfalls of planning, and how those pitfalls can be avoided
1.. Identify the main steps in a strategic planning process
1.. Discuss the strategic role of managers at different levels in an organization
1.. Explain what is meant by“competitive advantage”
2. Your hospital wants to start a new “men’s health” product line. As vice president of marketing, how would you organize the marketing function for this new program? What obstacles might you
1. Complete the instrument in Field Note 15.1 in any way that totals to a score of 11. If you are an external consultant, how would you use these answers to make specific improvement suggestions to
9. How well is the marketing strategy communicated and implemented?
8. What is the extent of contingency thinking and planning?
7. How impressive is the current marketing strategy?
6. What is the extent of formal marketing planning?
5. What effort is expended to measure and improve the cost-effectiveness of different marketing expenditures?
4. What controls and tools can the organization use to ensure that it is moving efficiently toward its goals?
3. What steps will ensure a successful implementation of the marketing plans and campaigns?
2. How can the marketing group help the rest of the organization to become patient-centered?
1. How can a health care organization set up its marketing department and what tasks should it address?
4. Web 2.0 refers to a second-generation of web-based communities and hosted services. Examples include weblogs, social networking communities such as MySpace, video-sharing portals like YouTube,
3. A salesperson for a surgical device company can often be found supervising its use and coaching a surgeon for hours in an operating room. Conversely, pharmaceutical sales reps spend much of their
2. Compiling names, addresses, phone numbers, and other consumer information in databases is vital for direct marketing, but health care information, confidentiality, and privacy are protected by
1. You are on the brand management team for Cialis, the Eli Lilly erectile dysfunction drug, and the team is interested in exploring a word-of-mouth marketing strategy to increase sales. Outline a
2. Will the product create more time for me by eliminating wasted effort or making me more efficient at what I do?
1. Will the product help me take better care of my patients?
5. How are the latest electronic, interactive direct-marketing tools being used in health care?
4. What are the steps involved in effective personal selling?
3. How does the sales force operate in different health care markets, and what are the major sales-force decisions that must be made?
2. What is word-of-mouth marketing and how can it be used by health care marketers?
1. When are personal marketing communications most effective?
4. Medical device companies, pharmaceutical companies, and health information systems companies all spend heavily on trade shows to reach prospective customers. Research the major trade shows for

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