To what extent are parties to exchange only concerned with economic value?

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Business To Business Marketing

ISBN: 9781526494399,9781529726176

5th Edition

Authors: Ross Brennan , Louise Canning , Raymond McDowell

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Question Posted: Jan 27, 2024 10:08 PM

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To what extent are parties to exchange only concerned with economic value?

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In an economic exchange between parties the primary consideration is usually the economic or monetar...View the full answer

Business To Business Marketing

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