Why would a large multinational company like Unilever with established products that consumers purchase on a regular

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Why would a large multinational company like Unilever with established products that consumers purchase on a regular basis continue to invest money in research and development?

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Business

ISBN: 978-1133595854

12th edition

Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor

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Question Posted: Jun 12, 2018 12:01 AM

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Why would a large multinational company like Unilever with established products that consumers purchase on a regular

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Unilever continues to invest in research and development because customers needs and market conditi...View the full answer

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