+to a marketing decision. In doing so, define the compositional rule you will use, the experimental design...

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+to a marketing decision. In doing so, define the compositional rule you will use, the experimental design for creating profiles, and the analysis method. Use at least five respondents to support your logic.

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Multivariate Data Analysis

ISBN: 9789811541025

7th Edition

Authors: Jr, Joseph F Hair;Black, William C;Babin, Barry J;Anderson, Rolph E

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