1. Describe each of the four traditional social science theories of CBMarshalls utilitarian economic consumer, Pavlovs classically...

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1. Describe each of the four traditional social science theories of CB—Marshall’s utilitarian economic consumer, Pavlov’s classically conditioned buyer, Freud’s emotional and hedonic consumer, and Veblen’s social-psychological consumer. Then, name several significant marketing implications of each model.

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Consumer Behavior In Action

ISBN: 9780765620903

1st Edition

Authors: Geoffrey Paul Lantos

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