1. Discuss the statement, Marketers dont create needs; needs preexist marketers. Can marketing efforts change consumers needs?...

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1. Discuss the statement, “Marketers don’t create needs; needs preexist marketers.” Can marketing efforts change consumers’

needs? Why or why not? Can they arouse consumer needs? If yes, how?

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Consumers Behavior

ISBN: 9780134735009

12th Edition

Authors: Joseph WisenblitJoseph Wisenblit, Joseph Wisenblit

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