1. Explain the relationship of an attitude to an attitude object, and describe each of the elements...
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1. Explain the relationship of an “attitude” to an “attitude object,” and describe each of the elements that compose an attitude.
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THe Why Of The Buy: Consumer Behavior And Fashion Marketing
ISBN: 355223
1st Edition
Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi
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