2. Name the three classifications of the hierarchy of effects, and explain why appealing to each is...

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2. Name the three classifications of the hierarchy of effects, and explain why appealing to each is useful to fashion marketers.

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THe Why Of The Buy: Consumer Behavior And Fashion Marketing

ISBN: 355223

1st Edition

Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi

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