2. Name the three classifications of the hierarchy of effects, and explain why appealing to each is...
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2. Name the three classifications of the hierarchy of effects, and explain why appealing to each is useful to fashion marketers.
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Related Book For
THe Why Of The Buy: Consumer Behavior And Fashion Marketing
ISBN: 355223
1st Edition
Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi
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