3. Cite the four classifications of the functions of attitude, and supply an example of how a...

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3. Cite the four classifications of the functions of attitude, and supply an example of how a fashion goods marketer could appeal to each.

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THe Why Of The Buy: Consumer Behavior And Fashion Marketing

ISBN: 355223

1st Edition

Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi

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