1 How can Jimmy Buffett fans be considered as members of a reference group? A brand community?...

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1 How can Jimmy Buffett fans be considered as members of a reference group? A brand community? A consumer tribe?

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Consumer Behavior

ISBN: 227225

8th Edition

Authors: Michael R. Solomon

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Question Posted: Oct 28, 2024 11:04 AM

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1 How can Jimmy Buffett fans be considered as members of a reference group? A brand community? A consumer tribe?
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1 How can Jimmy Buffett fans be considered as members of a reference group? A brand community?...

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Consumer Behavior

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