1. Identify and discuss some of the cultural meanings for Sony possessed by consumers in your country....

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1. Identify and discuss some of the cultural meanings for Sony possessed by consumers in your country. Discuss how these cultural meanings were developed and how they influence consumers’

behaviors (and affect and cognition). What is the role of marketing strategies in creating and maintaining (or modifying) these cultural meanings?

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Consumer Behavior

ISBN: 9780073404769

9th Edition

Authors: J Peter

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Question Posted: Oct 28, 2024 09:01 AM

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1. Identify and discuss some of the cultural meanings for Sony possessed by consumers in your country....

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Consumer Behavior

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