11. Discuss how the three main approaches to dealing with cross-cultural factors in international marketing could be...

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11. Discuss how the three main approaches to dealing with cross-cultural factors in international marketing could be applied to the marketing of a soft drink such as Pepsi-Cola. Describe one problem with each approach. Which do you recommend?

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Consumer Behavior

ISBN: 9780073404769

9th Edition

Authors: J Peter

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Question Posted: Oct 28, 2024 09:01 AM

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11. Discuss how the three main approaches to dealing with cross-cultural factors in international marketing could be applied to the marketing of a soft drink such as Pepsi-Cola. Describe one problem...
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11. Discuss how the three main approaches to dealing with cross-cultural factors in international marketing could be...

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Consumer Behavior

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