1. In the sharing economy, trust is crucial. How can marketing executives leverage digital platforms and communication...

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1. In the sharing economy, trust is crucial. How can marketing executives leverage digital platforms and communication strategies to build and maintain trust among consumers who engage in peer-to-peer transactions?

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Consumer Behavior In Practice: Strategic Insights For The Modern Marketer

ISBN: 396217

1st Edition

Authors: Eugene Y. Chan

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Question Posted: Oct 29, 2024 04:01 AM

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1. In the sharing economy, trust is crucial. How can marketing executives leverage digital platforms and communication...

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Consumer Behavior In Practice: Strategic Insights For The Modern Marketer

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