1 The metrosexual is a big buzzword in marketing, but is it real or simply media hype?...

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1 The "metrosexual" is a big buzzword in marketing, but is it real or simply media hype? Do you see men in your age group changing their ideas about acceptable inter- ests for males (e.g., home design, cooking, etc.)?

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Consumer Behavior

ISBN: 227225

8th Edition

Authors: Michael R. Solomon

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