1. What is WOM communication, what are its limitations from a marketing perspective, for what reasons is...

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1. What is WOM communication, what are its limitations from a marketing perspective, for what reasons is WOM important to marketers, and for what types of products is it most important?

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Consumer Behavior In Action

ISBN: 9780765620903

1st Edition

Authors: Geoffrey Paul Lantos

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Question Posted: Oct 23, 2024 08:03 AM

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1. What is WOM communication, what are its limitations from a marketing perspective, for what reasons is WOM important to marketers, and for what types of products is it most important?
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1. What is WOM communication, what are its limitations from a marketing perspective, for what reasons is...

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Consumer Behavior In Action

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