2. What are OLs? Describe the different categories of OLs (purchase pals, surrogate buyers, market mavens, and

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2. What are OLs? Describe the different categories of OLs (purchase pals, surrogate buyers, market mavens, and innovators) and explain why OLs are important as part of the WOM communication process for new products.

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Consumer Behavior In Action

ISBN: 9780765620903

1st Edition

Authors: Geoffrey Paul Lantos

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Question Posted: Oct 23, 2024 08:03 AM

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2. What are OLs? Describe the different categories of OLs (purchase pals, surrogate buyers, market mavens, and

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Consumer Behavior In Action

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