=+1. Why do consumers pay $90 for a Pleasant Company doll when they can buy other dolls
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=+1. Why do consumers pay $90 for a Pleasant Company doll when they can buy other dolls much more cheaply at retail stores?
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Related Book For
Consumer Behavior & Marketing Strategy, Ninth Edition
ISBN: 9780073529851
9th Edition
Authors: J Paul Peter, Jerry C Olson
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