11. Describe a situation in which you acquired an attitude toward a new product through exposure to...

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11. Describe a situation in which you acquired an attitude toward a new product through exposure to an advertisement.

Describe a situation in which you formed an attitude toward a product or brand on the basis of personal influence.

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Consumers Behavior

ISBN: 9780134735009

12th Edition

Authors: Joseph WisenblitJoseph Wisenblit, Joseph Wisenblit

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