11. Find two good and two bad examples of advertising directed toward elderly consumers. To what degree

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11. Find two good and two bad examples of advertising directed toward elderly consumers. To what degree are these ads stereotypical?

Do they depict the concept of perceived age?

How could these ads be improved by applying some of this chapter’s guidelines for advertising to elderly consumers?

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Consumers Behavior

ISBN: 9780134735009

12th Edition

Authors: Joseph WisenblitJoseph Wisenblit, Joseph Wisenblit

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Question Posted: Oct 24, 2024 05:00 AM

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11. Find two good and two bad examples of advertising directed toward elderly consumers. To what degree

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Consumers Behavior

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