12 A recent book bemoans the new wave of consumer- generated content, labeling it the cult of...

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12 A recent book bemoans the new wave of consumer- generated content, labeling it "the cult of the amateur." It compares the social networking phenomenon to the old story about the monkeys: If you put an infinite num- ber of monkeys in a room with an infinite number of typewriters, eventually they will (by hitting keys randomly) reproduce all the major works of literature. In other words, the large majority of user-generated con- tent is at about the same level and the future of profes- sionally produced, quality work is in doubt. 100 Do you agree or disagree with this assertion?

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Consumer Behavior

ISBN: 227225

8th Edition

Authors: Michael R. Solomon

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