1-4 Be familiar with basic approaches to studying consumer behavior. ...

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1-4 Be familiar with basic approaches to studying consumer behavior.

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CB Consumer Behaviour [with CourseMate, EText, & Career Transitions 2.0 1-Term Access Code]

ISBN: 157029

7th Edition

Authors: Barry J. Babin; Eric G. Harris

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Question Posted: Oct 18, 2024 09:01 AM

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1-4 Be familiar with basic approaches to studying consumer behavior.
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1-3 Explain the role of consumer behavior in business and society.
1-5 Appreciate how dynamic the field of consumer behavior continues to be, particularly with respect to technological advances such as big data applications.
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1-4 Be familiar with basic approaches to studying consumer behavior. ...

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CB Consumer Behaviour [with CourseMate, EText, & Career Transitions 2.0 1-Term Access Code]

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