14. Is there likely to be a difference in personality traits between individuals who readily purchase foreign-made

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14. Is there likely to be a difference in personality traits between individuals who readily purchase foreign-made products and those who prefer U.S.-made products? How can marketers use the consumer ethnocentrism scale to segment consumers?

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Consumers Behavior

ISBN: 9780134735009

12th Edition

Authors: Joseph WisenblitJoseph Wisenblit, Joseph Wisenblit

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