14 Pepsi invented freshness dating and managed to per- suade consumers that this was an important product

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14 Pepsi invented freshness dating and managed to per- suade consumers that this was an important product attribute. Devise a similar strategy for another product category by coming up with a brand new product attrib- ute. Using the steps in procedural learning that this chapter describes, how would you communicate this attribute to your customers?

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Consumer Behavior

ISBN: 227225

8th Edition

Authors: Michael R. Solomon

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