15 Many college students share music by downloading clips from the Internet. Interview at least five people

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15 Many college students "share" music by downloading clips from the Internet. Interview at least five people who have downloaded at least one song or movie with- out paying for it. Do they feel they are stealing? What ex- planations do they offer for this behavior? Try to identify any common themes as a result of these interviews. If you were devising an ad campaign to discourage free downloading, how might you use what you have learned to craft a convincing message?

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Consumer Behavior

ISBN: 227225

8th Edition

Authors: Michael R. Solomon

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