15. The owners of a local health-food restaurant have asked you to prepare a psychographic profile of
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15. The owners of a local health-food restaurant have asked you to prepare a psychographic profile of families living in the community surrounding the restaurant’s location. Construct a 10-item psychographic questionnaire that measures a family’s dining out preferences.
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Consumers Behavior
ISBN: 9780134735009
12th Edition
Authors: Joseph WisenblitJoseph Wisenblit, Joseph Wisenblit
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