14. Visit two websites with which you are familiar and write down every click that you make...

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14. Visit two websites with which you are familiar and write down every click that you make and the navigation patterns and times of your surfing. Then, describe how a marketer—of a product of your choice—who had tracked your Web visits to the sites could use the observation of your surfing in designing a customized advertising message directed at you.

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Consumers Behavior

ISBN: 9780134735009

12th Edition

Authors: Joseph WisenblitJoseph Wisenblit, Joseph Wisenblit

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