16 Watch 3 hours of children's programming on commercial television stations. Evaluate the marketing techniques used in

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16 Watch 3 hours of children's programming on commercial television stations. Evaluate the marketing techniques used in the commercials in terms of the ethical issues raised in the final section of this chapter. Report your find- ings and conclusions.

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Consumer Behavior

ISBN: 227225

8th Edition

Authors: Michael R. Solomon

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