15 Observe the interactions between parents and children in the cereal section of a local grocery store

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15 Observe the interactions between parents and children in the cereal section of a local grocery store (remember to bring earplugs). Prepare a report on the number of children who expressed preferences, how they expressed their preferences, and how parents responded, includ- ing the number who purchased the child's choice.

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Consumer Behavior

ISBN: 227225

8th Edition

Authors: Michael R. Solomon

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