=+ 2. Analyze the possible meanings of mouthwash or deodorant in terms of positive (perceived benefits) and

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=+ 2. Analyze the possible meanings of mouthwash or deodorant in terms of positive

(perceived benefits) and negative (perceived risks) consequences of use. Why are both types of meaning important?

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Consumer Behavior & Marketing Strategy, Ninth Edition

ISBN: 9780073529851

9th Edition

Authors: J Paul Peter, Jerry C Olson

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Question Posted: Oct 21, 2024 09:00 AM

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=+ 2. Analyze the possible meanings of mouthwash or deodorant in terms of positive (perceived benefits) and negative (perceived risks) consequences of use. Why are both types of meaning important?
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=+ 2. Analyze the possible meanings of mouthwash or deodorant in terms of positive (perceived benefits) and

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Consumer Behavior & Marketing Strategy, Ninth Edition

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