2. Customization: Select a company thats both product and service oriented. Discuss the following: A. Ways the

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2. Customization: Select a company that’s both product and service oriented. Discuss the following:

A. Ways the company customizes its offerings B. Your perception of this customization C. How you would improve it

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Related Book For  book-img-for-question

THe Why Of The Buy: Consumer Behavior And Fashion Marketing

ISBN: 355223

1st Edition

Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi

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