2. Does the decision to adopt CFLs follow the higheffort or low-effort hierarchy of effects? What are

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2. Does the decision to adopt CFLs follow the higheffort or low-effort hierarchy of effects? What are the implications for marketers who make or retail CFLs?

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Consumer Behavior

ISBN: 9781266827174

5th Edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis

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Question Posted: Oct 28, 2024 11:00 AM

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2. Does the decision to adopt CFLs follow the higheffort or low-effort hierarchy of effects? What are the implications for marketers who make or retail CFLs?
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2. Does the decision to adopt CFLs follow the higheffort or low-effort hierarchy of effects? What are

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Consumer Behavior

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