2. Explain the difference between each of the following: a. Salient, important, and determinant attributes b. Attitude-based

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2. Explain the difference between each of the following:

a. Salient, important, and determinant attributes

b. Attitude-based and attribute-based choices

c. Features and benefits, and the three types of benefits: functional, experiential, and hedonic

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Consumer Behavior In Action

ISBN: 9780765620903

1st Edition

Authors: Geoffrey Paul Lantos

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Question Posted: Oct 23, 2024 08:03 AM

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2. Explain the difference between each of the following: a. Salient, important, and determinant attributes b. Attitude-based

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Consumer Behavior In Action

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