2. Explain the equation P (Price) V (Value) = PC (Perceived Cost), and provide a numerical...

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2. Explain the equation P (Price) รท V (Value) =

PC (Perceived Cost), and provide a numerical example showing what happens to PC when the denominator increases. How do actual and perceived costs differ?

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THe Why Of The Buy: Consumer Behavior And Fashion Marketing

ISBN: 355223

1st Edition

Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi

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