2. Explain what the term social class means. How are the concepts of culture and subculture related?

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2. Explain what the term “social class” means.

How are the concepts of culture and subculture related? Illustrate their influences on consumers in relation to choosing designed goods.

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THe Why Of The Buy: Consumer Behavior And Fashion Marketing

ISBN: 355223

1st Edition

Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi

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