2. Explain what the term social class means. How are the concepts of culture and subculture related?
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2. Explain what the term “social class” means.
How are the concepts of culture and subculture related? Illustrate their influences on consumers in relation to choosing designed goods.
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Related Book For
THe Why Of The Buy: Consumer Behavior And Fashion Marketing
ISBN: 355223
1st Edition
Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi
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