2. Go to the website www.consumerworld.com. Under Resources, browse the Consumer News web page and create a

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2. Go to the website www.consumerworld.com.

Under Resources, browse the Consumer News web page and create a consumer profile of its target market in terms of the audience income range, gender, and education.

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THe Why Of The Buy: Consumer Behavior And Fashion Marketing

ISBN: 355223

1st Edition

Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi

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