1. Organize a merchandise assortment for two small womens apparel stores, one geared to upper-middle- income boomers...
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1. Organize a merchandise assortment for two small women’s apparel stores, one geared to upper-middle-
income boomers in a suburb of Los Angeles, the other to lower-middle-
income seniors near Tampa, Florida. Include in your merchandise assortment items such as casual wear (pants and tops), rainwear and jackets, accessories, swimwear, and shoes. For each category of merchandise, describe the fashion look and fabrications you are seeking at each store.
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Related Book For
THe Why Of The Buy: Consumer Behavior And Fashion Marketing
ISBN: 355223
1st Edition
Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi
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