1. Organize a merchandise assortment for two small womens apparel stores, one geared to upper-middle- income boomers...

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1. Organize a merchandise assortment for two small women’s apparel stores, one geared to upper-middle-

income boomers in a suburb of Los Angeles, the other to lower-middle-

income seniors near Tampa, Florida. Include in your merchandise assortment items such as casual wear (pants and tops), rainwear and jackets, accessories, swimwear, and shoes. For each category of merchandise, describe the fashion look and fabrications you are seeking at each store.

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THe Why Of The Buy: Consumer Behavior And Fashion Marketing

ISBN: 355223

1st Edition

Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi

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