2. Is it likely to be the symbolic value, mood-altering properties, or utilitarian value that would cause

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2. Is it likely to be the symbolic value, mood-altering properties, or utilitarian value that would cause a consumer to bid high to have his name in Disneyland’s Haunted Mansion?

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Consumer Behavior

ISBN: 9781266827174

5th Edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis

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