2. Look online for research related to a fashion category of your choice. Provide a summary of...

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2. Look online for research related to a fashion category of your choice. Provide a summary of what you find, including the research source, whether the study involved quantitative or qualitative research or both, what types of consumers were targeted for the study, key results, and any other details.

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THe Why Of The Buy: Consumer Behavior And Fashion Marketing

ISBN: 355223

1st Edition

Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi

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