3. Pick a fashion trend to track (for example, a specific color, skirt length, shoe style, etc.),...

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3. Pick a fashion trend to track (for example, a specific color, skirt length, shoe style, etc.), and spend at least half an hour at a mall or shopping center conducting your own observational research. Be prepared to explain how you conducted the study and share your results with the class.

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THe Why Of The Buy: Consumer Behavior And Fashion Marketing

ISBN: 355223

1st Edition

Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi

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