4. Imagine you are a marketing executive for a company making womens dress shoes and are considering

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4. Imagine you are a marketing executive for a company making women’s dress shoes and are considering adding a line of coordinating handbags. Create an attitude scale with five questions you would ask your current shoe customers that would help you make marketing decisions regarding handbags.

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THe Why Of The Buy: Consumer Behavior And Fashion Marketing

ISBN: 355223

1st Edition

Authors: Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi

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