2. The ideas of corporate social responsibility and the societal marketing concept sound noble, but are they

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2. The ideas of corporate social responsibility and the societal marketing concept sound noble, but are they practical? Will companies voluntarily practice them? If so, why, and if not, why not?

Furthermore, is it in society’s best interest for marketers to define what is “socially responsible”?

What are some arguments against corporate social responsibility and the societal marketing concept?

Consider: What are a corporation’s primary responsibilities?

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Consumer Behavior In Action

ISBN: 9780765620903

1st Edition

Authors: Geoffrey Paul Lantos

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Question Posted: Oct 23, 2024 08:03 AM

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2. The ideas of corporate social responsibility and the societal marketing concept sound noble, but are they

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Consumer Behavior In Action

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